Touchdown for Taste! Stew Leonard's for a Winning Gameday Menu

Norwalk, Conn. – January 31, 2025 – Whether customers are rooting for a hometown favorite or just looking to catch a good game on a cold winter afternoon, Stew Leonard’s has fresh and easy ideas for a winning Super Bowl Sunday menu.  From classic chips and dips to chicken wings and more, Stew’s selections guarantee a win in the kitchen!

According to the National Retail Federation, 90 million people plan to host or attend a party on Super Bowl Sunday, which is February 9 this year.  Overall, Stew Leonard’s sees a sales lift of 30% throughout the store as customers prepare for their in-home Super Bowl celebrations.  Best-selling grab-and-go options include:

Chicken Wings: Stew’s sells more than 40,000 pounds of chicken wings every Super Bowl Sunday!  Flavors include Crispy Original, Honey BBQ, Buffalo, Italian, Baked Red Sweet Chili, Baked Teriyaki, Baked Original, Boneless BBQ, and Boneless Buffalo.  Plus, customers can swing by Stew’s Wing Bar at all eight of our stores to customize their bucket of chicken wings – we won’t tell if you don’t feel like sharing!

Pigs in a Blanket: Stew Leonard’s cocktail franks feature a 100% all-beef kosher hot dog individually wrapped in a blanket of puff pastry.  In the days leading up to Super Bowl Sunday, the stores will sell 6,000 packs of cocktail franks – that’s 150,000 little pigs in a blanket, making it the ultimate ONE-HANDED appetizer!  Shoppers can find Stew’s Pigs in a Blanket in our freezer section and Pigs in a Blanket in Bethy’s Bakery which are handmade using the bakery’s very own flaky, buttery croissant dough.

Chips & Dips: Made fresh daily in the stores, Stew Leonard’s guacamole sales double for the big game and Stew’s chefs will produce more than 5,000lbs. of 7 Layer Dip.  The store will also sell 25,000 bags of Tortilla and Potato Chips leading up to the Super Bowl.  Shoppers making their own guacamole at home will also scoop up more than 50,000 ripe avocadoes at Stew’s the week leading up to the Super Bowl.

Platters Aplenty: There’s nothing easier than a grab-and-go platter handmade by Stew’s culinary team!  Choose from favorites throughout the store, including platters piled high with crisp veggies and deli-fresh cheese to cannoli platters and antibiotic and hormone-free Naked shrimp platters.   

Chef Shortcuts: Let our chefs do the work…and you take the credit!  Stew’s catering team can help build a championship-worthy gameday menu, including 3-foot grinders, chicken wings, a taco party for 10, and more. Customers will also have the choice of delivery in addition to our traditional pick-up service.  For complete menus and delivery options, visit stewscatering.com. 

All of Stew Leonard’s items are available for delivery through DoorDash and Uber Eats. With just a few taps, Stew’s most craveable gameday items – including our award-winning chicken chili, stuffed loaves, and flatbread pizzas – can be ordered for immediate delivery or scheduled for a future time.  Pizza delivery and pickup can additionally be ordered online via Slice.

Recipe: Cast-Iron Skillet Cheesy Pizza

Stew’s chefs recommend whipping up a Cast-Iron Skillet Cheesy Pizza for those looking to make their own gameday snacks at home. A super-hot oven and a cast-iron skillet will help create a crust that bakes up golden and crisp under a layer of rich tomato sauce and gooey fresh mozzarella. 

Servings: 6

Prep Time: 19 minutes

Cooking Time: 25 minutes

Total Time: 45 minutes

Ingredients

  • 1 bag Stew's Freshly Made Pizza Dough
  • 2 Tbsp. Stew's 100% Italian Extra Virgin Olive Oil, plus more if needed
  • 1 teaspoon Stew's Freshly Chopped Garlic
  • 1 cup Stew's Simply Italian Marinara
  • 8 slices Stew's Fresh Mozzarella
  • 1 small bunch torn fresh Basil leaves, for topping
  • Stew's Crushed Red Pepper, to taste

Directions

  • Let the dough come to room temperature, it will be easier to stretch or roll.
  • Place a 12-inch cast-iron skillet in the oven and preheat the oven to 500°F and let heat up for 10 minutes.
  • Flour a work surface then roll or stretch the dough into about a 12-inch circle. It’s fine if a little larger as you can push the edges up the sides of the skillet to create a larger lip.
  • Carefully remove the skillet from the oven.
  • Add the olive oil to the skillet and brush over the surface and up the sides of the pan.
  • Carefully transfer the dough to the skillet: pressing the dough up the edges of the pan slightly.
  • Mix the chopped garlic into the marinara sauce and spread over the dough.
  • Layer the mozzarella slices evenly over the sauce.
  • Add freshly torn basil leaves.
  • Sprinkle with red pepper flakes to taste.
  • Brush any exposed dough edges with olive oil for extra browning.
  • Lower the oven heat to 400°F and bake on the lowest rack until golden brown and crispy, 20 - 25 minutes.

About Stew Leonard’s

Stew Leonard’s, a family-owned and operated fresh food store founded in 1969, has seven stores in Norwalk, Danbury, and Newington, Conn.; in East Meadow, Farmingdale & Yonkers, N.Y.; and in Clifton & Paramus, N.J. Stew’s earned its nickname, the “Disneyland of Dairy Stores” because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop.  Stew Leonard’s legion of loyal shoppers is largely due to the stores’ passionate approach to customer service: “Rule #1 -- The Customer is Always Right”; Rule #2 – If the Customer is Ever Wrong, Re-Read Rule #1.”  This principle is so essential to the foundation of the company that it is etched in a three-ton granite rock at each store’s entrance.   The company’s culture is built around an acronym for S.T.E.W.: Satisfy the customer; Teamwork gets it done; Excellence makes it better; WOW makes it fun.  For more information, visit Stew Leonard’s website at www.stewleonards.com.

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MEDIA CONTACT (press inquiries only, please)

Meghan Bell, Stew Leonard’s, 203.750.6107 or [email protected]