Contact: Meghan Bell
203-750-6107
Touchdown for Taste!
Stew Leonard’s for a Winning Gameday Menu
Norwalk, Conn. – January 4, 2024 – Whether customers are rooting for a hometown favorite or just looking to catch a good game on a cold winter afternoon, Stew Leonard’s has fresh and easy ideas for a winning Super Bowl Sunday menu. From classic chips and dips to chicken wings and more, Stew’s selections guarantee a win in the kitchen!
According to the National Retail Federation, 90 million people plan to host or attend a party on Super Bowl Sunday, which this year falls on February 11. Overall, Stew Leonard’s sees a sales lift of 30% throughout the store as customers prepare for their in-home Super Bowl celebrations. Best-selling grab-and-go options include:
Chicken Wings: Stew’s sells more than 40,000 pounds of chicken wings every Super Bowl Sunday! Flavors include Crispy Original, Honey BBQ, Buffalo, Italian, Baked Red Sweet Chili, Baked Teriyaki, Baked Original, Boneless BBQ, and Boneless Buffalo. Plus, customers can swing by Stew’s Wing Bar to customize their very own bucket of chicken wings – we won’t tell if you don’t feel like sharing! (Selection will vary by store.)
Pigs in a Blanket: Stew Leonard’s cocktail franks feature a 100% all-beef kosher hot dog individually wrapped in blanket of puff pastry. In the days leading up to Super Bowl Sunday, the stores will sell 6,000 packs of cocktail franks – that’s 150,000 little pigs in a blanket, making it the ultimate ONE-HANDED appetizer! Shoppers can find Stew’s Pigs in a Blanket in our freezer section as well as freshly made, hand-rolled Pigs in a Blanket in Bethy’s Bakery.
Chips & Dips: Made fresh daily in the stores, Stew Leonard’s guacamole sales double for the big game and Stew’s chefs will produce more than 5,000lbs. of 7 Layer Dip. The store will also sell 25,000 bags of Tortilla and Potato Chips leading up to the Super Bowl. Shoppers making their own guacamole at home will also scoop up more than 50,000 ripe avocadoes at Stew’s the week leading up to the Super Bowl.
For those looking to make their own gameday snacks at home, Stew’s chefs recommend whipping up their recipe for easy and flavorful chicken tacos, using a fresh and juicy rotisserie chicken from Stew Leonard’s BBQ department:
Rotisserie Chicken Tacos:
Servings: 5
Prep Time: 10 minutes
Cooking Time: 5 minutes
Total Time: 15 minutes
Ingredients
- 2 cups shredded Stew's Rotisserie Chicken
- 2 Tbsp. Water
- 1 teaspoon Stew's Chili Powder
- 4 teaspoons fresh Lime Juice, plus lime wedges for serving
- 1/2 teaspoon Stew's Ground Cumin, divided
- 1/2 teaspoon Stew's Fine Ground Black Pepper, divided
- 1 cup Stew's Pico de Gallo
- 5 (6-inch) Tortillas, warmed
- 1 cup shredded Iceberg Lettuce
- 1/2 cup grated Stew's Pepper Jack Cheese
- Stew's Sour Cream, to taste
- Fresh Cilantro leaves, for garnish
Directions
- In a large skillet over low heat, add the chicken and water. Warm through, stirring often, about 3 - 5 minutes. Add the chili powder, 2 teaspoons of the lime juice, and ¼ teaspoon cumin and the pepper. Stir until combined.
- Combine the Pico de Gallo with the remaining lime juice, cumin, and pepper in a small bowl.
- Warm the tortillas in the microwave, covered with a damp paper towel, right before you are ready to serve.
- Arrange the tortillas on a platter and top with the chicken mixture and Pico de Gallo mixture. Top each with lettuce, cheese, and sour cream. Garnish with the cilantro and serve with lime wedges.
About Stew Leonard’s
Stew Leonard’s, a family-owned and operated fresh food store founded in 1969, has seven stores in Norwalk, Danbury, and Newington, Conn.; in East Meadow, Farmingdale & Yonkers, N.Y.; and in Paramus, N.J. An eighth store will open in Clifton, N.J. in 2024. Stew’s earned its nickname, the “Disneyland of Dairy Stores” because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. Stew Leonard’s legion of loyal shoppers is largely due to the stores’ passionate approach to customer service: “Rule #1 -- The Customer is Always Right”; Rule #2 – If the Customer is Ever Wrong, Re-Read Rule #1.” This principle is so essential to the foundation of the company that it is etched in a three-ton granite rock at each store’s entrance. The company’s culture is built around an acronym for S.T.E.W.: Satisfy the customer; Teamwork gets it done; Excellence makes it better; WOW makes it fun. For more information, visit Stew Leonard’s website at www.stewleonards.com.
# # #