FEELIN’ HOT, HOT, HOT!

Stew Leonard’s in Yonkers Fires Up Hatch Chile Roasting Event

 

WHAT:

Stew Leonard’s in Yonkers is firing up the roasters for its highly anticipated Hatch Chile Roasting Event on Saturday, August 22, and Sunday, August 23! Shipped direct from Hatch, New Mexico—the famous Mesilla Valley region where nearly 10,000 acres are harvested each year—these vibrant peppers are a cornerstone of Southwestern cuisine and available for only a few short weeks each August and September.

 

Known for their signature smoky flavor, zesty aroma, and gentle heat, Hatch chiles add a bold kick whether folded into fresh guacamole, stirred into salsa, braised with pulled pork, or diced into creamy mac and cheese.

 

Stew Leonard’s has partnered with family-owned Melissa’s Produce and the New Mexico Department of Agriculture to host live roasting demonstrations. Shoppers and media can purchase fresh or fire-roasted Hatch chiles, taste culinary samples, and get tips on how to roast, peel, and freeze chiles at home for year-round use.

 

VISUALS & EVENT HIGHLIGHTS:

  • Live Outdoor Roasting: Watch thousands of pounds of fresh Hatch chiles tumble and blister in gas-fired, rotating cylinders right outside the store.

 

  • Meet the Experts: Representatives and chile growers from the New Mexico Department of Agriculture and Melissa’s Produce will answer customer questions and share the rich heritage of New Mexico Hatch chiles.

 

  • Chef Demos & Samples: Enjoy complimentary samples of fresh Hatch Guacamole and Hatch Pico de Gallo.

 

  • Specialty Kitchen Items: Stew’s culinary team will serve exclusive seasonal menu items inside the store, including Pizza with Hatch Chiles, Summer Corn & Cherry Tomatoes and rich Hatch Chile Mac and Cheese on the hot buffet.

 

  • Take-Home Tips & Recipes: Pick up step-by-step guides for at-home roasting (oven, grill, air fryer, firepit, smoker, or stovetop), along with Chef Mike’s signature Roasted Hatch Mac & Cheese recipe.

 

The roasted Hatch chiles are available while supplies last.

 

WHEN:

Saturday, August 22 & Sunday, August 23, 2026

8:00 a.m. – 2:00 p.m. daily

 

WHERE:

Stew Leonard’s Yonkers Store

1 Stew Leonard Drive

Yonkers, NY 10710

 

MEDIA CONTACT:

Meghan Bell, Stew Leonard’s

mbell@stewleonards.com | 203-948-7374